Certificate in Digital Marketing
Become the Data-Driven, Social-Savvy Marketing Professional Today’s Businesses Need in Just Eight Weeks
Program Information
- Courses: 1
- Cost: $1,000
- Estimated Completion Time: Eight weeks
Digital marketing is here to stay. Build the skills you need to create strategies that get results with Moravian SPSI.
According to Statista Media and Advertising Outlook, more than two-thirds of ad spending goes toward digital channels, not traditional channels. If you want to build in-demand digital marketing skills, you don’t need to spend years doing it. With the Moravian University School of Professional Studies and Innovation (SPSI), you can earn a Certificate in Digital Marketing in just two months—all online.
Whether you’re new to marketing or a seasoned pro, this short-term program can have a long-term impact on your career. Designed to be flexible, with just one live class session per week, this program also includes built-in preparation for industry certification from HubSpot.
YOU WILL
- Quickly advance your knowledge of marketing strategies for leading digital channels, including search, social media, email, and influencer marketing.
- Learn to navigate marketing analytics and evaluate performance data.
- Understand how to leverage paid and organic search and social.
- Gain insight into the impact of emerging technologies, such as AI.
- Examine best practices for search engine optimization (SEO) for websites.
Integrated student support – starting on day one.
When you study with Moravian, you’ll receive personal support to set you up for success while earning your digital marketing certificate. From help with the enrollment process to troubleshooting your tech issues, we’re here for you.
ADMISSION REQUIREMENTS
This certificate program is available to anyone with a high school education or above.
CAREER OUTCOMES
The Moravian SPSI Certificate in Digital Marketing equips you for a range of roles in many different industries.
Market Research Analysts
Market research analysts help businesses identify new opportunities to extend their reach or expand the products and services they offer. They conduct research into consumer preferences and market trends, make recommendations for actions, measure the effectiveness of campaigns, and more. According to the United States Bureau of Labor Statistics (BLS), market research analysts earned a median annual salary of $74,680 as of May 2023.
Digital Marketing Strategists
Digital marketing strategists plan, coordinate, and direct marketing for search and social media channels. They plan campaigns, commission or create assets such as images and videos, and assess performance analytics. According to data from Glassdoor, the average salary for a Digital Marketing Strategist in the United States is around $82,557 per year.
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